This video explores the Internet of Behaviors (IoB), a field that combines data analysis, behavioral analysis, technology, and psychology to predict and influence human behavior. IoB collects data from wearables, online activities, and household devices, enabling analysis of activities, trends, and marketing strategies. However, ethical and security concerns arise due to the involuntary nature of data collection and the potential for phishing attacks. Clear rules and safeguards are necessary to protect user privacy and ensure accurate behavioral analysis.

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